• Hokkaido fresh fish trading company Nofure

    All fresh fish from Hokkaido can be purchased.
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Nofure can handle all fresh fish from Hokkaido.

We can stock and provide all kinds of fresh fish gathered in the market of Hokkaido, as well as products called "Hokkaido" such as crab, scallop, sea urchin and salmon roe.

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What is the Hokkaido market?

About 80% of seafood such as crabs, shrimps, scallops, sea urchins, salmon roe, and salmon are produced in Hokkaido and shipped all over the country, including the wholesale seafood market in Tokyo and Tsukiji. We gather fresh fish caught in Hokkaido's sea at Sapporo Central Wholesale Seafood Market, the largest in Hokkaido.
From there, the outside market directly connected to the Sapporo wholesale market, the Nijo market in Odori, the Kyoei market in Kotoni, the morning market and free market in Hakodate, and the Washo market in Kushiro. Ships to a private seafood market where tourists and tourists can easily stop by.

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Fresh seafood smashed by rough seas at the northern fishing ground

Hokkaido enters the Sea of Japan from the Sea of Japan, the Sea of Okhotsk, the Pacific Ocean and the Tsushima Strait in Kyushu, and enters the Sea of Japan from the Tsushima Warm Current flowing northward along the Honshu coast to the west and the Oyashio Current southward from the east side of the Kuril Islands to the Pacific Ocean. Surrounded by two ocean currents, the northern land is blessed with good fishing grounds.
The Oyashio Current that flows off the Pacific Ocean is a nutrient-rich sea for fish that is rich in plankton that feeds on fish. Especially in the winter of the Sea of Okhotsk, the ocean current carries a lot of nutrients along with the drift ice from Russia. Therefore, it is a sea where fish can live. In addition, Hokkaido's fish, which live in the sea where the water temperature is low, accumulate a lot in the body to lay eggs and survive, and because it is rubbed by the rough seas, it is firmer and richer in fat than farmed fish. A treasure trove of delicious fish is the seafood market in Hokkaido.